The Depop trend shows how strong appetite for automated services in the real world is between generations and regions. From self-check-in at the airport to self-service terminals at a fast-food restaurant, automated services are slowly but surely making their way into an increased number of contexts.
Preference for self-service in various tourist locations – Global average
nVision Research | Base: 25,258 online respondents who have used self-service technologies aged 16-64 (Indonesia & S. Africa 16-54), 2015 February
Preference for self-service in various tourist locations – Key extra-European markets:
nVision Research | Base: 8 – 2968 online respondents who have used self-service technologies aged 16-64 (Indonesia & S. Africa 16-54), 2015 February
Tomorrow’s consumers will demand a much more complex, nuanced portrait of convenience than before
Immediacy will become an expectation rather than a benfit
An increasingly significant proportion of the transactions will no longer involve cash
The Emojinal Intelligence trend explores the consumer need for emotional expression in a digital world – resulting in the huge proliferation of emoji usage seen in 2015, but also in wider overtures towards providing emotionally responsive channels online.
How do “socialising face to face” and “socialising over instant messaging” compare and differ in importance to consumer overall entertainment?
Source: nVision Research │ Base: 1000-5000 online respondents per country aged 16-64 (Indonesia, Mexico & S. Africa 16-54), 2015
Value them equally
Value instant messages more
Value face to face (F2F) communication more
Globally, it is exactly 50% who either value socialising over instant messaging equally or more strongly than the face-to-face equivalent.
In China, it’s more than twice as many people who explicitly value socialising over instant messaging more highly to their entertainment than socialising face to face.